(2025-07-07) Category Pirates Identity At Scale How We Built The Pirate Eddie Bot And How To Create Your Own

CategoryPirates: Identity At Scale: How We Built The Pirate Eddie Bot, And How To Create Your Own. In 2023, product expert, writer, and Substack superstar Lenny Rachitsky launched something different.

A chatbot version of himself. ((2023-02-07) Shipper I Built A Lenny Chatbot Using Gpt3 Heres How To Build Your Own)

Like the Lenny Bot, the Pirate Eddie Bot is trained on our entire archive of Category Pirates mini-books, podcast transcripts, and strategy sessions. It understands category design deeply. And it acts as a co-founder for category design Superconsumers.

You can use it too if you become a Founding subscriber.

We didn’t just create a “bot.” We created a new way to scale Intellectual Capital.

In this mini-book, we’ll break down how you can do the same.

Let’s dive in.

Identity At Scale

If you’re an executive, expert, creator, strategist, or consultant, your brain is your business.

People want your insight, your voice, your frameworks, your feedback. But (as far as you know) there’s only one of you.

What if you could clone your thinking, not just your tone?
What if someone could jam with your frameworks, POVs, and weirdness anytime they needed you?

A well-trained AI version of you can vibe create with others, walk them through your strategy, and make them feel what it’s like to work with you. It gives people a direct hit of your Intellectual Capital, so they can decide if they want more of you in their world. And the truth is your AI version of yourself doesn’t need to be perfect. (freemium)

it unlocks new ways to grow without working more.

Want to add more customers? Your AI can prequalify who’s a fit.

Launch more offers? Your AI can de-risk what you build.

Raise your prices? Your AI can role-play as your Superconsumer (True Fan) and help you shape a premium experience they’ll gladly pay for.

“So what happens to your identity when you’re not the one behind the curtain anymore? When you show us how you’re doing it with AI. In the open. Is that threatening to your identity?”

The question stopped him.

Because he’d never thought about it that way.

Your identity as a Category Designer is never about being the source of every idea.

That’s just how others see you.

Your real role (and real mission) is not about being the biggest brain in the room. It's about helping people create radically different futures. Sometimes the idea will come from you. Sometimes from another person. Sometimes from the collective swizzling of a room on fire. But your job is never to dazzle.

Your job is to be worthy to be in the band.

Your job is to start, build, or play a twist on a riff.

Your job is to give and receive permission to play.